CLIENT:
Healthwell Physical Therapy Group
When Mindy Marantz, founder and director of Healthwell Physical Group established her clinic, she had a vision to become the San Francisco bay area’s renowned clinic for its integrative approach to get results for patients. Over several decades, Marantz and her team consistently demonstrated the ability to take patients with the most severe levels of chronic pain, reduce or eliminate that pain and restore them to functioning health. The clinic received referrals from the areas top surgeon and medical practitioners. Yet, her marketing tools of website, brochures, etc. did not reflect the same level of positive outcome enjoyed by her patients.
OUTCOME
SI, with a wonderful graphic design partner, updated the brand of Healthwell to reflect the positive outcomes generated by its clinical team. Specific language, imagery and clean, easy to navigate approach were developed for the new website. Brochures and other collateral used by Healthwell carried through with the airy, peaceful theme. As patients found the website more informative, easy to use and appealing, the clinic received more self-referrals.